The story your fans are telling.
Your fans leave thousands of signals every day about your stories, characters and worlds. Aartoo decodes them across sources, territories and languages - turning them into a clear story about what changed, what matters and what to do next.
Your first Pulse is free. No subscription required.
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Ted Lasso
Weekly pulse
TUESDAY, SEPTEMBER 8, 2026
Weekly pulse
TUESDAY, SEPTEMBER 8, 2026
Your pulse for today is ready to read.
Ted Lasso is back, and so is the goodwill. Season 4's Kansas City reset and the leap to a women's AFC Richmond side won fans over roughly 6-to-1, positive over negative. The headline story here is comfort, not conflict. Though the weekly release schedule has some fans crying out for more.
01 · Top themes & risks
Case studies
A Pulse for every title and moment.
Testimonials
What our clients are saying
“Aartoo understands what fans are really saying, finds the signals that matter and turns them into a story my team can act on - without giving us another dashboard.”
Marketing Director
Major entertainment studio
“Pulse turns player conversations into clear, actionable insights. My team gets the signals that matter - wish I'd had this earlier.”
John
CMO, gaming studio
“Aartoo is wizardry. It does all the hard graft in amongst the weeds so our marketing team can respond to the right things at the right time.”
Samantha
Marketing Director
“We knew within two hours of launch what was landing and what wasn't, across 12 territories.”
Social Lead
Major studio
How it works
You tell us what to watch. We do the rest.
No six-week onboarding. No dashboard to learn. No analyst required.
Tell us what to watch
Choose the titles, IP, territories, questions and moments your team needs to understand.
We read the signals that matter
Aartoo continuously reads fan conversation across sources and languages, interpreting context, sarcasm and the language unique to each fandom.
Your Pulse lands where you work
Your team receives a clear, configured briefing - daily, weekly or whenever you need it - with what changed, what matters and what to do next.
Live in minutes · No platform login · No analyst overhead · Configured for your team
Aartoo signals
Finding the signals that matter.
- X
- Discord
- Discourse
- YouTube
- News threads
- Letterboxd
- TikTok
- App Store
- Forums
20+ Sources
55+ Languages
Aartoo brings fragmented fan conversation together, understands what it means and turns it into intelligence your team can use.
Fan voice
What fans are saying, feeling and asking for.
Cultural conversation
The memes, moments and wider context shaping perception.
Press & critical response
How professional coverage is influencing the conversation.
Title & franchise perception
How a title and the wider IP are being understood over time.
Fan content & moments
The scenes, characters and creative behaviours fans are amplifying.
Performance signals
Meaningful spikes, shifts and drop-offs - and the conversation behind them.
Brandwatch and Sprinklr are data platforms.Aartoo is your intelligence system.
| Capability | Aartoo | Brandwatch / Sprinklr |
|---|---|---|
Monitors audience conversation across social, reviews, forums and news TikTok, Reddit, Letterboxd, Discord, Steam, press and more | ✓ | ✓ |
Delivers configured briefings to your inbox Structured daily intelligence, not a platform you log into | ✓ | ✗ |
Configured per title, territory, or release phase Intelligence shaped to how your teams actually decide | ✓ | ✗ |
Every briefing leads with risks, opportunities and signals to watch Prioritised for action, not raw mention feeds | ✓ | ✗ |
Different intelligence for publicity, social and marketing teams Each team sees what matters to them | ✓ | ✗ |
Scales across your title portfolio from one setup One title or fifty, same workflow | ✓ | ✓ |
Built for entertainment audiences and 55+ languages Sarcasm, memes, fan communities and cultural nuance | ✓ | ✗ |
Historical analytics and ad-hoc query exploration Deep dives, custom reports and open-ended analysis | ✗ | ✓ |
Frequently asked questions
Common questions before you start your first Pulse.
- What is fandom intelligence?
- Fandom intelligence is the practice of decoding the language, behaviours and cultural signals of committed fan communities around an IP, then turning those signals into decisions. It goes beyond counting mentions or applying generic sentiment: it helps teams understand who is speaking, what they mean, why it matters and how the conversation is changing.
- What is a Pulse?
- A Pulse is a configured intelligence briefing for your titles, territories and questions. It brings together the fan signals that matter and explains what changed, what matters and what to do next. It can be delivered daily, weekly or at the cadence your team needs, without requiring anyone to log into a dashboard.
- Who is Aartoo built for?
- Aartoo is built for organisations that own, manage, distribute or grow entertainment IP - and for the marketing, publicity, social, community, insights and franchise teams making decisions inside them. This includes studios, streamers, broadcasters, game publishers, music companies, publishers, sports organisations and agencies working with media and entertainment clients.
- How is Aartoo different from social listening or generic AI?
- Social listening platforms collect mentions and provide dashboards. Generic AI tools respond when someone asks a question. Aartoo continuously reads the fan conversation around your IP, interprets its context and delivers the story your team needs to act on. Sources are the inputs; decision-ready intelligence is the product.
- Do I need to connect our social accounts?
- No. Aartoo can monitor relevant public conversation without requiring access to your owned social accounts.
- How quickly can we get started?
- Most teams can configure their first Pulse in under five minutes. Tell us what you need to watch, choose the territories and questions that matter and Aartoo does the rest.
- Can each team receive a different Pulse?
- Yes. Publicity, social, marketing, insights and leadership teams can each receive a Pulse configured around their own questions, territories and decision-making needs.
- How does Aartoo handle sarcasm and multiple languages?
- Fan conversation is rarely literal. Aartoo is built to interpret context, humour, sarcasm and fandom-specific language across more than 55 languages, helping teams understand meaning rather than relying on simple keyword or positive/negative classification.
Simple pricing
Try your first Pulse free. No credit card required.
Aartoo Pulse
For media and entertainment teams
from
£499/monthStarting price; volume pricing available.
- Configured Pulse for your team
- Configure by title, territory, or release window
- Shared briefs across your organisation
- Central billing and priority support
Enterprise
For major studios and publishers
Let's talkCustom fandom intelligence across titles, territories and teams.
- Multi-title portfolio monitoring
- Configured per team, territory and release phase
- Dedicated onboarding and support
- Volume pricing for large catalogues