About Aartoo
Marketing and entertainment teams don't need more dashboards, they need someone who can tell them what changed overnight and what to do next. We find the story in the signal. That's the problem we solve.
We set out to build two-way value exchanges between consumers and brands, and between fans and the things they support. That took us into decentralised technology, because we were exploring how technology could reward and recognise meaningful online contribution.
What we discovered was that we had become very good at spotting meaningful signals in extremely noisy environments. We had to do that across chaotic Discord communities — finding the signals, pulling them together, and turning them into a clear narrative.
That became the business Aartoo is today: finding the story you need to act on.
2022
Founded in Bristol
Started as Open Format Technologies, built around rewarding online contribution, not just measuring it.
2024
SDKs, APIs, and developer tooling
Among our clients, we worked with organisations including Paris Saint-Germain and Guild eSports, focused on community intelligence at scale.
2025
Launched Aartoo
A dashboard plus an AI agent you could talk to, to understand what was happening across your audience.
2026
From community to audience intelligence
Expanded into broader audience intelligence, and removed the dashboard and AI agent, because people don't want another dashboard. They want someone to help them make sense of the data.
In a world of infinite data, we find the story that tells you what to do next.
We deliver briefings that tell you what changed and what needs attention, not platforms you have to log into and interpret yourself.
Every Pulse is built around your brand, competitors, territories, and team structure. The VP of Publicity sees different intelligence than the Social Lead.
We work with teams to configure and reconfigure until the intelligence matches how decisions actually get made. The longer it runs, the sharper it gets.
We'd rather surface an uncomfortable truth early than smooth it over with a green sentiment score. Sarcasm, cultural context, and multilingual nuance matter.
Founder & CEO
Innovation leader and agency builder. Sarah worked at ?What If! and ran a digital agency, which she sold to a global advertising group, before founding Aartoo — bringing together product thinking and the commercial instincts of agency life.
LinkedIn
Technical Lead / Founder
An experienced engineer and incredible builder. Andy leads the signal pipeline that turns raw mentions across dozens of sources into structured daily briefings, getting multilingual nuance, sarcasm, and cultural context right at scale.
LinkedInWe're a Bristol-based team who genuinely care about making sense of data, with a bit of personality, and a long habit of building things that matter. We have an office in Bristol and work globally, with customers and signal coverage worldwide.
20+
Signal sources monitored
55+
Languages covered
2022
Founded
We also integrate data from your existing tools, Quid, Sprinklr, and more, alongside our own sources. It's part of what makes us different.
We're proud to have investors who share our belief in turning data into stories teams can act on.
Whether you're exploring Pulse for your team, evaluating audience intelligence for a title launch, or just curious about what we're building, we'd like to hear from you.
