Woody and Buzz sidelining
Fans feel the legacy leads were sidelined, and the complaint is organised.
Read more →Daily Audience Intelligence
Built for brand managers who need to spot reputation risks before they escalate.
Aartoo reads every signal and creates morning briefings showing what changed and what matters across your competitors, audience conversations and wider market signals.
Your first Pulse brief is free, no credit card. Paid plans from £89/month when you subscribe.
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Toy Story 5
Daily pulse
THURSDAY, JULY 16, 2026
Daily pulse
THURSDAY, JULY 16, 2026
Your pulse for today is ready to read.
Toy Story 5 opened to the biggest weekend of 2026, commercially and culturally. The $160M domestic / $312M global debut is a franchise record, audience scores are sitting at 95% on Rotten Tomatoes, and the Taylor Swift tie-in single has spent two consecutive weeks at No. 1 on the Hot 100.
01 · Top themes & risks
Case studies
Your Pulse. Your Way.
Testimonials
What our users are saying
“Aartoo's reports are the narrative reports our team uses. Sentiment charts and content opportunities pulled the room in — 15 minutes of a leadership meeting on yours alone. Insight we can act on.”
Peter
Social & Content Leader, Film Studio
“Pulse turns player conversations into clear, actionable insights. My team gets the signals that matter — wish I'd had this earlier.”
John
CMO, gaming studio
“Aartoo is wizardry. It does all the hard graft in amongst the weeds so our marketing team can respond to the right things at the right time.”
Samantha
Marketing Director
“We knew within two hours of launch what was landing and what wasn't, across 12 territories.”
Social Lead
Major studio
How it works
Your morning briefing in three steps
Set up in minutes. Aartoo scans 20+ sources across 55+ languages daily and delivers your Pulse before your first meeting.
Tell us your titles and competitive landscape
Share your IPs, competing titles to watch, and where your audience talks. No social account connections required.
We scan 20+ sources across 55+ languages daily
Aartoo reads social, reviews, news, forums, fan communities and more, then ranks what changed and what needs your attention for each title.
Your intelligence arrives in your inbox.
A 90-second brief in your inbox: risks, opportunities, and signals to watch for every title, ready before your first meeting.
Aartoo signals
Every signal that shapes a release decision.
- X
- Discord
- Discourse
- YouTube
- News threads
- Letterboxd
- TikTok
- App Store
- Forums
20+ Sources
55+ Languages
Trained on millions of entertainment signals.
Built to find what matters for every title.
Audience
Fan reactions, viewer sentiment, player feedback, reader reviews and emerging demand.
Press & Reviews
Critical reception, review trends, media coverage across territories.
Cultural Conversation
Trends, genre movements, platform shifts, seasonal patterns and audience behaviour changes.
Title Sentiment
How your title is perceived, sentiment drift, share of conversation, what's driving advocacy or backlash.
Fan Content & Moments
Fan theories, memes, creator reactions, viral moments and cultural hooks for timely social content.
Release Performance
Engagement, traction, spikes, drop-offs, and signals that explain movement. Analytics · Streaming platforms · Ad platforms
Brandwatch and Sprinklr are data platforms.Aartoo is your intelligence system.
| Capability | Aartoo | Brandwatch / Sprinklr |
|---|---|---|
Monitors audience conversation across social, reviews, forums and news TikTok, Reddit, Letterboxd, Discord, Steam, press and more | ✓ | ✓ |
Delivers configured briefings to your inbox Structured daily intelligence, not a platform you log into | ✓ | ✗ |
Configured per title, territory, or release phase Intelligence shaped to how your teams actually decide | ✓ | ✗ |
Every briefing leads with risks, opportunities and signals to watch Prioritised for action, not raw mention feeds | ✓ | ✗ |
Different intelligence for publicity, social and marketing teams Each team sees what matters to them | ✓ | ✗ |
Scales across your title portfolio from one setup One title or fifty, same workflow | ✓ | ✓ |
Built for entertainment audiences and 55+ languages Sarcasm, memes, fan communities and cultural nuance | ✓ | ✗ |
Historical analytics and ad-hoc query exploration Deep dives, custom reports and open-ended analysis | ✗ | ✓ |
Frequently asked questions
Common questions before you start your first Pulse.
- Do I need to connect my social accounts?
- No. Aartoo monitors public signals across social, news, reviews, forums, and more. You only tell us your titles, competitors, and topics to track.
- How fast is setup?
- Most teams are live in under five minutes. Add your titles and competing releases, pick daily or weekly delivery, and receive your first Pulse shortly after.
- How is Aartoo different from ChatGPT or Claude?
- Generic AI answers when you ask. Aartoo is a signal system that scans sources continuously and delivers a structured morning brief with risks, opportunities, and what to watch, without prompting. See how we compare to Brandwatch, Crayon, and Klue on our comparison pages.
- Who is Aartoo built for?
- Publicity, social and marketing teams at studios, publishers and labels who need to know how their titles are landing, across territories, platforms and languages. Also used by agencies managing entertainment clients.
- Can I configure different intelligence for different teams?
- Yes. Publicity sees different intelligence to social. The team managing a game launch sees different intelligence to the team managing a film catalogue. Every pulse is configured to how your teams actually work, and we refine it continuously until it matches your decision-making.
- How does aartoo handle sarcasm and multiple languages?
- Entertainment audiences don't communicate in simple positive/negative. They use sarcasm, irony, memes and culturally specific humour, differently in every language. Aartoo is built for this. Our models understand entertainment language across 55+ languages, so a sarcastic TikTok from Tokyo is classified correctly, not misread as praise.
Simple pricing
Try your first Pulse free. No credit card required.
Aartoo Pulse
For studios and publishers
from
£499/monthStarting price; volume pricing available.
- Multi-seat Pulse for your team
- Configure by title, territory, or release window
- Shared briefs across your organisation
- Central billing and priority support
Enterprise
For major studios and publishers
Let's talkCustom intelligence across titles, territories and teams.
- Multi-title portfolio monitoring
- Configured per team, territory and release phase
- Dedicated onboarding and support
- Volume pricing for large catalogues