Marketing morning briefing template
5 min read ·
The definitive marketing morning briefing template. Use this structure to turn overnight signals into a 90-second read for your team.
Aartoo team · Product
The best marketing morning briefings are short, structured, and consistent. Whether you build this manually in Notion or automate it with a daily Pulse from Aartoo, using a standard methodology ensures your team builds a habit of reading it before their first meeting.
The 90-Second Briefing Template Structure
1. Top threat (one item)
What could hurt us today? This might be a competitor launch, a regulatory change, a viral complaint, or a pricing move. Limit this to one sentence explaining what happened and why it matters right now.
2. Top opportunity (one item)
Where can we move fast? Look for an unmet customer need, a competitor gap, or a positive brand narrative that marketing can amplify today.
3. Signals to watch (two to three items)
These are not urgent yet, but they are trending. Including them prevents surprises in next week's leadership meeting.
4. What changed since yesterday (by category)
Provide a bulleted list divided into core signal categories: customer, competitor, market, and brand. Skip any categories with no meaningful overnight change to keep the brief concise.
Time-box the read to 90 seconds
If your briefing takes fifteen minutes to read, it will not survive a busy quarter. The goal is to cut morning research from 2 hours to 90 seconds. To achieve this at scale across 55+ sources, teams use Aartoo Pulse to generate this exact template automatically at 07:00 every morning.